Shart.com is not a "does paid media work?" question. It already works: every $1 in returns about $4, and your best campaign returns $5.75. The problem is that the machine proving this has been running on pocket change with a broken product feed, a Search campaign funded at a dollar a day, a Shopping campaign losing money, and conversion tracking nobody has audited in two years. You are not underperforming. You are unmeasured and underfunded, which is a much better problem to have.
| Leak | What the data shows | Estimated annual cost |
|---|---|---|
| Budget-capped winner | Your 5.75x PMax campaign is capped at $5/day. Google reports missed conversions due to budget. Scaled to $30 to $50/day at even a softened 3.5x to 4x return, Google alone produces $45K to $60K/yr vs. ~$5K today. | $38,000 to $52,000 in unrealized revenue |
| Unmeasured demand | 100+ purchase intent queries ("t shirt frame," "jersey display case") generated 30,000+ impressions. Dozens got zero clicks because Search runs on $1.13/day. Every Search term shows 0.00 conversions, which points to a tracking gap, meaning decisions are being made blind. | Unquantifiable until tracking is fixed. That is the point. |
| Active bleeders | Shopping campaign returns $0.53 per $1 (27% of products disapproved). Display network opt-in bought 1,356 junk clicks at $0.11 with zero conversions. | ~$370/yr in direct waste at today's tiny scale; it compounds at real budgets |
Ranked the Eisenhower way: what is both important and urgent goes first. This is the teaser list; the full assessment covers 14 findings.
57 conversions in a year is a thin sample, and the Search campaign shows zero conversions across every term. Until tracking and value dedupe are verified, every scaling decision is a guess. You cannot scale what you cannot see.
27% of products are disapproved in Shopping and PMax reports "no products for some locations." Your best campaign is being throttled at the source. This is a days-not-weeks fix with immediate effect.
Step PMax from $5/day toward $30 to $50/day in controlled 20% increments with a ROAS guardrail at each step. Google's own recommendation engine has been asking for this.
Pause or fix the 0.53x Shopping campaign, kill the Display network opt-in, and move brand terms ("shart frame," "shart com") to exact match so nobody can outbid you on your own name.
Rebuild the $1/day placeholder around high intent frame and display case terms plus the jersey and memorabilia adjacency your own search data surfaced unprompted. Route "ideas" and "how to" browsers to remarketing instead of paying search prices for them.
Combined ceiling if both channels hold their curves: roughly $8K to $14K/month in tracked revenue within 6 to 9 months, against a business currently generating about $500/month from paid. We will not promise that number on day one. We will build the measurement that proves or disproves it inside 60 days, and you will watch it happen live in your own ProofLabs hub instead of waiting for a monthly PDF.
The honest caveat, because you deserve one: every estimate above assumes the conversion data is real. Fix #1 exists precisely because we do not scale on unverified numbers, and neither should you. The first sprint validates the foundation; the next two prove the curve.